Ok, Ok, i get it, all you need is an apartment but there are too many websites to choose from.  It seems like every broker wants to make money off you, no apartment ever looks like it did in the pictures, and you're tired and you're angry, and suddenly moving back in with your parents doesn't seem like the end of the world.  Before you go calling your mom and asking whats for dinner, let me give you the skinny on how to navigate this search.  Below you’ll find the guide on the most popular sites, and maybe one or two you didn’t know:

These are the bad boys in middle school your mom told you to stay away from.  The ones that promise you one thing and then do another.  This is what we in the real estate world refer to as the “Bait and Switch”.  These sites require no proof that the listings that brokers upload are real.  They allow brokers to upload listings and do not verify the address, the price, or if the inventory even exists.  Brokers upload these listings in order to generate more leads, and more leads into more deals.  Now, this is not to say that every listing is fake, and this is also not a jab at brokers.  This process can lead to a lot of frustrations, 

Not always thought of but definitely a reliable resource.  Its not a name you hear a lot but with monthly viewership in the 30,000’s they are doing something right! I wouldn’t say it s the prettiest, or even the most user friendly, but their information is reliable, and when you just want to do the search alone, this is a great place to turn.

If i had to put a number on it, i would say Streeteasy is about ~95% of the time reliable.  The differentiator here is that Streeteasy requires the listing agent to upload their exclusive agreement they have with the landlord, so this takes away the opportunity for fake listings.  One main difference here is that most listings on Streeteasy are exclusive listings, meaning its not uncommon for the broker fee to be 15%. Check out our article: "Average Commission for Rental Brokers” for more information on fee vs no fee listings!

NOW... I think we can all agree that finding our perfect place online can already be tricky to navigate... But how about in real life? I'd guess even more complicated.  Before you commit to signing on the dotted line, you should check out TranspaRENTCity.co.  Find out ratings and reviews from actual tenants on the ins and outs of your building, trust us, you'll be doing yourself a favor.